介绍： Welcome to Frank Mars Learning English, I’m Frank Mars.We are talking about coffee today. ....music............................................... The producers of instant coffee found their product strongly resisted in the market places despite their product's obvious advantages. Furthermore, the advertisin...

介绍： Welcome to Frank Mars Learning English, I’m Frank Mars.We are talking about coffee today. ....music............................................... The producers of instant coffee found their product strongly resisted in the market places despite their product's obvious advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers' seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers thought that there might be deeper reasons, however. This was confirmed by one of motivation research's classic studies, one often cited in the trade. Mason Haire, of the University of California, made two shopping lists that were almost the same except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestcafe Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in the other group of the same size. These women were asked to study their list and then to describe, as far as they would, the kind of women who could draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and was a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was probably not a good wife. And no one drew the same conclusion as the women in the instant coffee group did about the housewife who intended to buy regular coffee. Coffee is ever present from the classroom to the office, from Starbucks to hipster cafes with no signs - and chances are as a college student, you're going to get to know it pretty well! But did you know how many health benefits and risks coffee poses? Some of these are shocking! John Iadarola and Lisa Ferguson discuss the razor's edge that is coffee +interview ....... Question today:Is coffee a good thing or a bad thing for you? You are listening to Frank Mars Learning English, if you have any comments or ideas about our topic, you can let me know through wechat at :frankinchina, thank you. ..music.................................................................