介绍： Business

商业版块

Schumpeter

熊彼特专栏

The one that got away

逃脱的品牌

Hermes seemed destined to become part of LVMH’s luxury empire. Not so fast

爱马仕似乎注定要成为酩悦·轩尼诗-路易·威登集团奢侈帝国的一部分。但没那么快。

In the autumnof 2010 le tout Paris of business braced for the sad, if predict...

介绍： Business

商业版块

Schumpeter

熊彼特专栏

The one that got away

逃脱的品牌

Hermes seemed destined to become part of LVMH’s luxury empire. Not so fast

爱马仕似乎注定要成为酩悦·轩尼诗-路易·威登集团奢侈帝国的一部分。但没那么快。

In the autumnof 2010 le tout Paris of business braced for the sad, if predictable, end of an era. After 173 years and six generations, Hermès, a purveyor of handbags to bankers and neckties to their husbands, was to become part of LVMH. The champagne-to-evening- gowns mastodon, home to Louis Vuitton and Christian Dior, among many others, had disclosed a stake of 17% and rising. Bernard Arnault, LVMH’s boss, with a knack for closing in on companies he admires, had only to pick off a few Hermes heirs ready to cash out.

2010年秋季的巴黎商业圈生意悲惨，不出所料地还见证了一个时代的落幕。爱马仕是一家为银行家们提供手袋，为丈夫们提供领带的公司。经过173年六代人的努力，这家公司准备加入酩悦·轩尼诗-路易·威登集团（LVMH)。LVMH这家奢侈品巨头业务广泛，从香槟到晚礼服，名下还拥有路易威登和迪奥等众多品牌，这家公司已经披露持有爱马仕17%甚至更多的股份。LVMH的老板贝尔纳·阿尔诺很擅长接近自己欣赏的公司，他只需要接近几位准备接手爱马仕的继承人即可。