介绍： 版权归原作所有，仅供此学习，若有侵权请告知删除。
[12:17.45]The last reading.
[12:20.08]Speechwriting Techniques
[12:23.31]Some believe that the best speechwriters have an inherent talent,
[12:30.67]a natural creative instinct, and that speechwriting is an art form.
[12:36.83]So what about those of us who do n...

介绍： 版权归原作所有，仅供此学习，若有侵权请告知删除。
[12:17.45]The last reading.
[12:20.08]Speechwriting Techniques
[12:23.31]Some believe that the best speechwriters have an inherent talent,
[12:30.67]a natural creative instinct, and that speechwriting is an art form.
[12:36.83]So what about those of us who do not possess such genius?
[12:42.89]Can we still produce successful speeches?
[12:47.35]A communications specialist outlined a number of speechwriting techniques.
[12:54.09]One such technique is introducing contrast.
[12:58.78]This is extremely useful when presenting a positive spin on a negative issue.
[13:05.96]Another technique is the use of three-part lists,
[13:11.24]which can be an excellent way of adding finality or confirming a statement.
[13:17.84]These techniques can be used like tools.
[13:23.15]They can be chosen from a toolbox and applied as necessary.
[13:27.64]A few other techniques you might find in a speechwriter's toolbox
[13:33.01]might be the use of anecdotes and alliteration.
[13:37.11]So next time try applying one or more of these techniques
[13:42.49]and see if you have what it takes to be a winning speechwriter.