介绍： Online starlets(渴望成名的年轻演员) are refashioning Chinese e-commerce

Every day millions of Chinese trawl [trɔl] social media for wanghong posts or tune in to live-streams.
*trawl for [trɔl] 网罗，搜寻
*tune in to 收听
*live-streams 直播

Social-media personalities are successfully monetising（货币化） the...

介绍： Online starlets(渴望成名的年轻演员) are refashioning Chinese e-commerce

Every day millions of Chinese trawl [trɔl] social media for wanghong posts or tune in to live-streams.
*trawl for [trɔl] 网罗，搜寻
*tune in to 收听
*live-streams 直播

Social-media personalities are successfully monetising（货币化） their popularity.

Both are wanghong, literally “red-hot（最新的）on the web”.

the fans are helping this new breed of(新种类) Chinese internet star to monetise their popularity—and to shake up the country’s e-commerce industry in the process.
*shake up 震动，使重组

Unlike conventional（传统的） luxury-and-beauty brand ambassadors（品牌大使）, many wanghong have built their fan bases（粉丝团） through compelling online content rather than a famous name. Some of the most successful are not especially glamorous（迷人妖艳，富有魅力的）. “Pudgy［[‘pʌdʒi] 微胖的］ Luo” is a middle-aged man who discusses everything from Chinese emperors to 3D printing on his talk-show. Papi Jiang, a comedian, pokes fun at （取笑）stardom（明星地位）and Chinese society in salty （辛辣的）tirades （[taɪ’reɪd]）（激烈的长篇指责或演说）.