介绍： 滑雪运动起源于欧洲，是一项全身运动，能够对神经系统进行全方位的锻炼和提高1。滑雪运动可以分为高山滑雪、越野滑雪、跳台滑雪、单板滑雪、自由式滑雪、北欧两项等。滑雪运动能够增加平衡能力和核心力量，增强心肺功能，调动情绪、缓解“冬季抑郁症”。
Skiing, originating in Europe, is a full-body exercise that provides compr...

介绍： 滑雪运动起源于欧洲，是一项全身运动，能够对神经系统进行全方位的锻炼和提高1。滑雪运动可以分为高山滑雪、越野滑雪、跳台滑雪、单板滑雪、自由式滑雪、北欧两项等。滑雪运动能够增加平衡能力和核心力量，增强心肺功能，调动情绪、缓解“冬季抑郁症”。
Skiing, originating in Europe, is a full-body exercise that provides comprehensive training and enhancement for the nervous system. Skiing can be categorized into alpine skiing, cross-country skiing, ski jumping, snowboarding, freestyle skiing, and Nordic combined, among others. Engaging in skiing can improve balance and core strength, enhance cardiopulmonary function, elevate mood, and alleviate "winter blues."
 
Skiing is one of the oldest sports in the world. Thousands of years ago, humans living in northern Europe and central Asia had already begun engaging in skiing activities. Over time, it has evolved into a recreational sport chosen by a broader audience, with consumers' passion for and professional pursuit of skiing continuously increasing. By 2024, the scale of China's ice and snow industry has reached RMB 980 billion, marking a year-on-year increase of 10.8%, and it is expected to maintain growth over the next three years.
 What lies behind the continuous "hot" effect of ice and snow consumption? What makes people so addicted to this extreme sport?
 Firstly, it's the thrill and excitement that skiing brings. Those who have stepped onto skis will discover that its greatest charm lies in high-speed movement. On snow with less resistance, the skis compress and flatten the fluffy snow path with speed, while the slope and body weight work together to accelerate. After instantaneous movement, adrenaline spikes, and the brain produces substances like endorphins and dopamine, which not only bring a sense of pleasure but also eliminate fatigue.
 Secondly, it offers a sense of total concentration that empties one's mind. Precisely because of the extremely high speed, everything that was once clear becomes out of focus in the blink of an eye. Everything around you is too fast to sort out, and everything is thrown behind you in a single motion. Your focus is solely on what lies ahead.
 Lastly, it brings a sense of achievement. Skiing is a sport that goes against human instincts, especially in overcoming fear. From repeated falls and setbacks at the beginning to getting up and starting again each time, until finally overcoming psychological pressure and skiing successfully, this process allows people to unlock skills, build confidence, overcome fears, and find themselves.
 
滑雪运动是世界上最古老的体育运动之一。在数千年前，生活在欧洲北部和亚洲中部的人类已经开始从事滑雪活动。演变至今，它已成为更多大众选择的休闲娱乐运动，消费者对滑雪的热爱和专业追求也在不断增加。截至2024年，中国冰雪产业规模已达9800亿元人民币，同比增加10.8%，未来三年预计将保持增长状态。
而冰雪消费持续释放“热”效应的背后，又是什么原因让人们对这项极限运动如此上瘾呢？
首先，是滑雪带来的快感与刺激。踏上过雪板的人，会发现其最大魅力来源于高速移动。在阻力更小的雪地，雪板借速度把蓬松的雪路压紧削平，坡度和体重一起加速作用，瞬移后肾上腺素飙升，大脑产生内啡胺与多巴胺等物质，让人产生愉悦感的同时，亦消除疲劳。