介绍： None of what I'm telling you is my opinion. It's all grounded in the tenets of biology. Not psychology, biology. If you look at a cross-section of the human brain, from the top down, the human brain is actually broken into three major components that correlate perfectly with the golden circle. Our newest brai...

介绍： None of what I'm telling you is my opinion. It's all grounded in the tenets of biology. Not psychology, biology. If you look at a cross-section of the human brain, from the top down, the human brain is actually broken into three major components that correlate perfectly with the golden circle. Our newest brain, our Homo sapien brain, our neocortex, corresponds with the "what" level. The neocortex is responsible for all of our rational and analytical thought and language. The middle two sections make up our limbic brains, and our limbic brains are responsible for all of our feelings, like trust and loyalty. It's also responsible for all human behavior, all decision-making, and it has no capacity for language.
tenet /'tenɪt; 'tiːnet/ n. 原则，信条
rational /'ræʃ(ə)n(ə)l/ adj. 合理的，理性的
There must be some rational explanation for what happened.
对发生的事一定有一个理性的解释。
analytical /ænə'lɪtɪk(ə)l/ adj. 分析的，解析的
He has a very analytical mind.
他善于分析问题。
我说的这些没有一个是我自己的观点。这些观点都能从生物学里面找到根源。不是心理学，是生物学。 当你俯视看大脑的横截面，你会发现人类大脑实际上分成三个主要部分，而这三个主要部分和黄金圆环匹配得非常好。我们最新的脑部，管辖智力的脑部，或者说我们的大脑皮层，对应着“是什么”这个圆环。大脑皮层负责我们所有理性和逻辑的思考和语言功能。中间的两个部分是我们的两个边脑。 边脑负责我们所有的情感，比如信任和忠诚，也负责所有的行为和决策，但这部分没有语言功能。

In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures. It just doesn't drive behavior. When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.
complicated /'kɒmplɪkeɪtɪd/ adj. 复杂的，难懂的
complicated instructions 复杂的指令
换句话说，当我们由外向内交流时，人们可以理解大量的复杂信息，比如特征，优点，事实和图表，但不足以激发行为。当我们由内向外交流时，我们是在直接同控制行为的那一部分大脑对话，然后可以由人们理性地思考我们所说和做的事情。这就是那些发自内心的决定的来源。